LOGO DESIGN

Hand-rendered type & digital illustration for botanist Elaina Maurer—her company Native Flora will provide everything from landscaping services to the introduction of native plants back into their original habitats. Inspired by Oklahoma flowers along with colors and images from one of her favorite books as a child, Elaina requested unique lettering from which her flowers could grow. After a few different combinations, we landed on this gorgeous arrangement of coneflower and gaillardia as well as some yarrow-esque elements sprinkled amongst the grass plumes. The final result is quite honestly one of my dearest logos.